A straightforward look at China

Dr. Stefan Bötzel (ed.)

2005

China is in great shape, even in purely statistical terms: for the past 25 years, the Chinese economy has been growing by nine percent annually. The Middle Kingdom is today the sixth largest economy in the world and will become the largest by 2030. At the same time, the disposable income of its billion-strong population is growing at double-digit rates. Hardly surprising, then, that every week over a billion US dollars are invested in the country.

China is part of every strategy and on everyone's lips. But precisely because so much is written about China and because everyone has something to say, only one message emerges loud and clear: China is important. The country offers most companies opportunities for profitable business. But not for all companies. And there is no standard strategy for entering the Chinese market.

We must therefore rein in our enthusiasm about the Chinese economic miracle. This is the only way to clearly defined goals and strategies. The basis for these is information and solid estimates – not overoptimistic forecasts and crash scenarios. This study thus offers you our perspective on the matter – an unbiased view and fact-based analysis. A straightforward look at the realities in China.