Investment in Austrian tourist destinations

Destination study and map from the Austrian Hoteliers Association

2005

The future of tourism is not written in the stars. Instead, it is shaped by the providers throughout the tourism service chain. These are the people who act for the welfare of our guests, give their commitment and make decisions about all aspects of tourist services.

The Austrian Hoteliers Association (ÖHV) has co-developed the term "destination management" and constantly tries to promote this issue as an opportunity for tourist regions. The corresponding pooling of strengths is one of the key aims of the ÖHV study. By doing so, the individual destinations could achieve a strong image in the competitive global tourism industry.

Positive correlation

This study, "Investment in Austrian tourist destinations", analyzes the impact of investment on various destinations in Austria for the first time. What are the reasons behind the funds invested, what projects are invested in, and what impact does this money have on the success of a destination? The study aimed to determine the extent to which investment in tourism influences the success of a destination, or whether there is a positive correlation between investment made and bed capacity utilization in a region.

In addition, the indirect profitability of investments was examined in more detail for the relevant regions. Up to what distance from the point of investment are orders placed? What proportion of orders are placed abroad?

Business situation of hotels

ÖHV has been monitoring the development of Austrian regions since 1999, and in this study analyzes development in the years 2000 to 2003. For this year's ÖHV destination study, business indicators from the hotel business were once again determined, to discover to what extent a destination is responsible for the business situation of hotels there.

We are convinced that our existing tourism structures alone are no longer enough to guarantee success in new tourism markets. Destination management is becoming a key success factor in the positioning of regions in the national and international tourism market.