Business breakfast "It´s time for growth again – it´s time for market attack"
Lars Luck
About 30 Croatian top managers and selected journalists met on April 5, 2011, in Zagreb's Hotel Regent Esplanade for a business breakfast. The topic of the breakfast was "It´s time for growth again – it´s time for market attack". The keynote speech was delivered by Lars Luck, Partner for Marketing & Sales from Roland Berger Strategy Consultants' Munich office. His presentation was based on the analysis with the same name showing among other that Croatian companies which want to leverage the new growth opportunities after the economic crises have to face a very different market scenario. The days of unbridled expansion, fuelled by cheap credit are over.
"Business as usually is no longer good enough. Companies need to learn from the crisis and switch to a more sustainable growth model. Furthermore, profitable growth hinges on the ability to seize external market and customer potential while at the same time fully optimizing internal efficiency. In order to do so companies must adopt a customer-centric growth model to systematically identify and harvest their potential," said Luck, describing the traditional step-by-step approach of growing first and finding efficiencies later as anachronistic.
Today’s most lucrative businesses are those that build their business model around a systematic customer profiling and addressing the identified customer needs. While a handful of world leading internet companies like Facebook and Google are about to create a customer data monopoly other, more traditional companies are still struggling to adopt the lessons learnt from the online world.
"Business as usually is no longer good enough. Companies need to learn from the crisis and switch to a more sustainable growth model. Furthermore, profitable growth hinges on the ability to seize external market and customer potential while at the same time fully optimizing internal efficiency. In order to do so companies must adopt a customer-centric growth model to systematically identify and harvest their potential," said Luck, describing the traditional step-by-step approach of growing first and finding efficiencies later as anachronistic.
Today’s most lucrative businesses are those that build their business model around a systematic customer profiling and addressing the identified customer needs. While a handful of world leading internet companies like Facebook and Google are about to create a customer data monopoly other, more traditional companies are still struggling to adopt the lessons learnt from the online world.
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