An external view on Destination Management in Croatia
Lack of Destination Management
Presentation at the symposium: Croatian hotel industry and tourism, today and tomorrow
On the 8th of May Croatian-Austrian Chamber of Commerce in cooperation with the group "Austrian Hotel Investors in Croatia" and Croatian Association of Hoteliers have organized the symposium on the following topic: "Croatian hotel management and tourism, today and tomorrow".
Following topics were discussed on the symposium:
Six main external learnings could be of use in Croatia:
On the 8th of May Croatian-Austrian Chamber of Commerce in cooperation with the group "Austrian Hotel Investors in Croatia" and Croatian Association of Hoteliers have organized the symposium on the following topic: "Croatian hotel management and tourism, today and tomorrow".
Following topics were discussed on the symposium:
- Croatian tourism development from the perspective of Austrian investors
- Ecology and the spatial planning on the Adriatic coast - concept of sustainable tourism development
- HR management in the tourism industry
- Destination Management
Six main external learnings could be of use in Croatia:
- Define a Destination Map and distinguish between city and leisure tourism
- Reduce number of tourism associations (and destinations) and professionalize the management (BMC or BMO)
- Think strategically and clearly segment the desired incoming mix and proactively develop it
- Develop the offering in the destination (service, infrastructure, star mix, architecture) according to the value (= service/price) proposition of the destination
- Actively use the internet for customers attraction and retention
- Reduce bureaucracy and current restrictions in Croatia
- Invest enough into the development of a good Destination Management concept
- Look into the world and learn from the best benchmark destinations
- Change the attitude towards more service orientation, less administration
- Define guest target groups and develop your offering adequately, following a plan
- Involve good partners, present yourself professionally
- Set up a "Destination manager", who is measured by fulfillment of defined quantifiable targets
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