Roland Berger asks CEE managers about their current assessment of the crises
For the second time after November 2008 the CEE manager survey deals with the current global economic crisis and its impacts on the region. Over 300 managers from eleven Central- and Eastern European countries participated representing a balanced mix of industries.
The key messages are the following:
The key messages are the following:
- Compared to our last survey in November 2008, the number of managers who believe that the situation will get worse has increased by 8% to 63% and barely 5% believe that we have reached the bottom already.
- Regardless of the nationality, companies' top problems are reduced orders, worse payment behavior and financing difficulties.
- The Automotive, Metals & Mining and Engineering industries are expecting the most serious decline of sales by 25-50%.
- Cost reduction and another revision of the budgets rank highest on all managers tasks at the moment, followed by a hiring and investment freeze.
- Three main priorities are on the CEO's agenda for 2009: Ensuring short-term liquidity, restructuring operations, but also benefiting from upcoming consolidation.
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